What Is Email Marketing? Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers. Email marketing helps you interact with your audience while promoting your brand and increasing sales. Certain design elements are crucial in order to produce successful email marketing strategies.
Conversion rate optimization
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action whether it being filling out a form, becoming customers, or otherwise. Make your website work smarter, not harder, to generate more qualified leads and customers. CRO is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate and receive return on your investment.